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The Super Hit Formula for Social Media Success

Social Media could actually be a walk in the park if you knew how to chart the course of this rocky terrain. The key to success is to make your social media behavior cringe-worthy.  
Yes, you heard that right!
And, trust the experts when they say, it’s no rocket science…
What is Social Media? Well, if you’re reading this you probably know all that jazz… Yet, just for the heck of it, Social mediums are platforms that help you not only to speak about yourselves but more importantly listen to what your audience has to say 

With that explained, let’s cover the rules about social media that would help you keep your conversational tools kick ass!

RULE #1: Zinda hun main, kiske liye? 

If all you do is respond to complaints, that’s all people will send you! 

Come on, that’s not what you had in mind, right? You are not there on social media to be an agony aunt? Be focused on what you wish to say as much as what you want to reply

RULE #2: Meri awaaz hi pehchaan hai!
Stop and ask would an actual person talk that way? As much as you represent a larger entity of a brand, it is essential that you understand that your compassion really counts at the end of it all. Nobody wants to talk to a cold voice. A warm tone can make a bigger and better impact on those who follow you.

RULE #3: Switty, switty, switty tera pyar chahida
Dude, it’s Social Media! People are not here to be marketed to or let’s just say to be talked down to. A balance is what is required while making any posts.

A li’l bit about you and a bit of fun for the audience will do the trick. So, the next time you make your post calendar, ensure that your date blocks have loads of masala for those who you wish to reach and engage.   

Rule #4: Sadda haq aethe rakh
Making great fan base or followership and bombarding them with posts and tweets just about your products is a big NO NO! Remember, the consumer is out on social media for himself, not for you

Rule #5: Hai ye maya

It’s all about the money for you eh? Wrong! It’s about the consumer experience. Don’t let your monetisation attempts go up! All it will do is to make your consumers’ experience go down and well, eventually they’ll un-follow you.

Rule #6: Tai tai fish 

If you are still ‘attempting’ to be clever, grow up. Dumb and dumber could do a better job. It’s no time for you to try to be clever; it’s time to prove that you already are. Be careful while making posts. Don’t forget, the reader is smarter than you think. 

Rule #7: Bhaag bhaag DK Bose

“Made a Facebook page, done with your Twitter and Pinterest profile, got one on Tumblr and Youtube. Time to sit back and relax! People will come and like the page, follow me etc…” Hello?? Hell-no! Social is 24x7, not a one – time stunt. Once you’re done with all that, put on your running shoes. You’re in for a never ending race. Be active ALWAYS! On your feet, ready to listen and sort all complaints and feedback at all times, updating on run time, and I am just getting warm here.  Once you go social, let your world revolve around it. It should be as addictive to you as it is to your consumer.

Rule #8: Gal mithi mithi bol

“Oh, well! People just keep whining and complaining. I don’t have to write back to them. Who’s seeing it anyways?” Wrong answer! Aap “Kaun Banega Crorepati” se bahar hain and at a duck for that matter.

Always and that means ALWAYS, WRITE BACK. You might not realise, but the people that follow or your fans are more interested to read the negative feedback that people give about you. So, if your turn around time of resolving your issues is fast, people would not only appreciate your brand but also trust it more.

Rule #9: Aa khushi se khudkhushi kar le
A post on Facebook or Twitter may get you a thousand likes/shares and re-tweets while the others not even a single. Don’t lose heart. Be ready for the fact that not everything will work and that’s fine! You are in the business where consumer is the king, so be ready for the worst.

Rule #10: Sabka bhala ho, sabka sahi ho, apna bhi lekin sabse sahi ho

Investment made, now time to get some returns. Always keep a goal in comparison to a benchmark in your mind. At the end of the day, we are working toward a Happy Ending, correct?
This is just a beginner’s lesson. Gear up for a tougher class next time!

Edited by Ankit Bhatnagar

The views expressed here are of the author alone, and do not necessarily reflect the views of afaqs! Campus


Akanksha Singhal

Akanksha Singhal is the Social Media Manager at FREECULTR. With over 6 years of experience in content, SEO and Social Media, she has augmented the growth of some of the most recognizable brands from strategy to execution in social mediums.