Amit Lall

Business Group Head, ValueFirst Digital

Amit is the Business Group Head at ValueFirst Digital. Prior to this he was heading the mobile marketing business at Mobile2Win. He is a digital marketing professional with over 10 years of experience which is predominantly spread across Mobile Marketing, Digital Engagement and VAS.

He reckons that Mobile Marketing is still at its nascent stage in India, but in future it has the potential to be on par with main stream media. He has worked with over 200 brands in designing their mobile strategies which can be further split into development, distribution and engagement with end users. Prior to Valuefirst, he has worked with brands like Mobile2win, Mauj, Consim, TOI and Reliance Infocomm.

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