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afaqs! Campus Social Media Marketing Workshop -
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Social Media Marketing Workshop

Program Objective

The two-day afaqs! Campus Social Media program is a deep dive and hands-on workshop, where you will learn ways of using social media platforms--like Facebook, Linkedin, Twitter, Youtube, Blog etc.--in detail.  


Session 1: Social Media Marketing

- What is Social Media?
- Understanding the existing Social Media paradigms
- Social Media: Key facts, and why it matters for your business

Session 2: Social Media Marketing Strategy

- How Social Media fits within your overall marketing activities
- Major Social Media networks and their uses

Session 3: The art and science of Story-telling

- Importance of story-telling in marketing
- Micro-content and it's relevance on Social Media
- Elements of a story

Session 4: Blogging for brands

- Discussing Blog providers and their features
- The art of Blogging
- How to promote your Blog
- Linking your blog to other Social Media channels
- Best practices and case studies


Session 5: Leveraging the power of Twitter

- Language of Twitter
- How to leverage Twitter as a CRM and listening tool
- How to use Twitter as a marketing tool
- Measuring Twitter
- Case studies of Twitter campaigns

Session 6: Using LinkedIn for business

- Understanding the LinkedIn terminology
- Understanding LinkedIn company profiles
- What LinkedIn groups can do for you
- How to use LinkedIn for Personal Branding
- How to use LinkedIn for Sales and Business Development
- Using LinkedIn for Marketing Activities
- Learning from the LinkedIn Case Studies


Session 7: Using Facebook for Marketing 

- Facebook: Social Network or Platform
- Everything Starts with Your Facebook Page 
- The new Facebook Page elements and tools 
- Story telling on Facebook – How to engage consumers consistently? 
- How to differentiate your content on Facebook compared to your competitor?
- How can brands increase presence on Newsfeed?
- How can brands use custom Open Graph to drive traffic and engagement?
- What role FB apps can play in marketing?
- Type of apps one can create?
- How to integrate Facebook on Brand's website/micro-site?
- Create your first optimized and tested Facebook Ad
- Targeting possibilities via Facebook Ads
- How to measure and what to measure on Facebook. 


Session 8: YouTube for brands

-YouTube: The new TV
- How to develop your YouTube Strategy
- Leveraging viral marketing and seeding content
- How to leverage YouTube for advertising

Session 9: Demystifying other Social Media platforms

- What is Pinterest?
- How to create Pinterest friendly content?
- Case Studies on Pinterest Marketing
- Your Foursquare presence? 
- Developing a Foursquare Strategy
- How to use Foursquare during seasonal discounts and offer periods
- Google+: In or Out?

Learning Process:
Class size will be restricted to 15-20 corporate participants. The workshop class will be highly interactive and will consist of a combination of video material, case studies, class discussions and assignments.

What our past participants had to say...
Click here, here and here to see what past attendees have said about our Social Medial Marketing program.  


Contact details